Advance Your Career Today

DHGE has partnered with ISTS to provide healthcare professionals with an exclusive discount and savings on their certificates and degrees.

Take the first step to elevate your career today: DHGE’s programs are co-created with world-leading, ranked academic partners and industry experts to help you gain knowledge and skills that you can apply on the job straight away. Our online programs give busy healthcare professionals the flexibility they need to fit their education around their schedules while achieving their personal and professional goals. Inquire today!

Program Overview

The healthcare industry has shifted from volume-based care to value-based care: More than ever, healthcare organizations have to prioritize patient engagement and health outcomes. Patients have become more involved with their own health. Providers must adjust how they engage their target audience to remain relevant and ensure success — in short: They must adopt and lead in a patient-centric approach.

The Certificate in Healthcare Marketing was designed to equip healthcare professionals with key marketing concepts, tools, and case studies so they can transform patient interactions into positive customer experiences. Developed in collaboration with the Pepperdine Graziadio Business School and with industry experts, the courses are specifically developed for medical marketing and healthcare marketing, which is unlike marketing in any other field, as the strategies are impacting consumer’s health.

Lead Your Healthcare Organization Towards a Customer-Centric Approach

Live Support
from experienced facilitators
taking you through the marketing essentials
Ranking in 2019
for Best Online MBA by U.S. News & World Report

Program Outline

The Certificate in Healthcare Marketing provides industry professionals with the skills to move their organization towards a new healthcare paradigm with a customer-centric approach. It will advance students’ intellectual and professional skills in key marketing areas such as marketing strategies and insights, segmentation and targeting, brand development, customer loyalty, and marketing mix strategy.


In nine weeks, the certificate covers the following topics in a context of healthcare marketing and medical marketing:

  • Unit 1: Introduction to Healthcare Marketing
  • Unit 2: Marketing Insights
  • Unit 3: Customer Assessment
  • Unit 4: Marketing Segmentation and Targeting
  • Unit 5: Brand Development
  • Unit 6: Creating Value — Product, Service, and Pricing Strategy
  • Unit 7: Delivering Customer Value Through Distribution
  • Unit 8: Communicating Value-Promotional Strategy and Customer Loyalty
  • Unit 9: Monitoring the Plan


Upon completion of this nine-week online medical marketing course, graduates will be able to:

  • Assess the effectiveness of a healthcare marketing plan
  • Interpret and present relevant data (quantitative and qualitative) to support marketing recommendations and decisions
  • Create viable, executable marketing strategies and tactics for a healthcare organization

Who Should Study This Program?

The Certificate in Healthcare Marketing is designed for various professionals wanting to learn more about a patient-centric healthcare organization and apply new innovative marketing approaches. Specifically, it can benefit:

  • Marketing professionals and recent graduates new to healthcare
  • Healthcare professionals new to marketing
  • Healthcare marketing professionals wanting to connect with peers
  • Leadership and business developers looking to learn new marketing strategies

What You Will Earn

  • A Certificate in Healthcare Marketing Essentials from the Pepperdine Graziadio Business School
  • Digital badges and 16 Continuing Education Units (CEUs)

Key Program Features

DHGE students have access to 3,000 free Regus workplaces

Experiential learning via video, case studies, projects, discussions, and career-relevant tools

Access to thought leadership pieces from expert healthcare professionals

Curriculum focused on addressing current healthcare issues

Certificate from the Pepperdine Graziadio Business School

Graduates earn badges and 16 CEUs

Co-created by academics from a top-50 university as well as marketing professionals from the largest U.S. not-for-profit healthcare system

Focus on skill-based learning

Modularization allows flexibility and helps manage workload

Pepperdine graziadio

About the University

For the last 50 years, the Pepperdine Graziadio Business School has challenged individuals to think boldly and drive meaningful change within their industries and communities. Dedicated to developing Best for the World Leaders, the Graziadio School offers a comprehensive range of MBA, MS, executive, and doctoral degree programs grounded in integrity, innovation, and entrepreneurship. The Graziadio School advances experiential learning through small classes with distinguished faculty that stimulate critical thinking and meaningful connection, inspiring students and working professionals to realize their greatest potential as value-centered leaders.

Pepperdine University is a private institution founded in 1937. It has a total undergraduate enrollment of 3,604. Its setting is suburban, with the Malibu campus spanning 830 acres. In the 2019 edition of Best Colleges, Pepperdine University ranked 46 on the list of National Universities. The Pepperdine Online MBA ranks No. 21 for Best Online MBA in the U.S. News & World Report 2019.

Meet our Contributors


Lynda Palmer

Ms Palmer has been a member of the Pepperdine Graziadio Business School faculty since 1993, teaching graduate marketing and digital marketing communications. Ms Palmer brings a practitioner perspective to her teaching as an award winning faculty member and over 25 years of strategic marketing experience in varying industries, including healthcare, automotive and financial services. She has delivered customized marketing programs to many organizations including Transamerica, Genoa Healthcare, Fox Entertainment and Dignity Health. Along with designing and delivering multiple online courses for academia and industry, Ms Palmer is Pepperdine’s first faculty member to receive a Quality Matters Certification. She has authored multiple articles around developing effective strategies to create online and blended learning courses. In addition to teaching and consulting, Ms Palmer helps manage Pepperdine’s acclaimed Education to Business (E2B) program and is currently researching industry collaborative learning. Ms Palmer received an MBA from Pepperdine University and a BA in Economics from the University of Washington.


Gregg Davis

With more than 28 years of experience in healthcare in various leadership roles including hospital operations, service line leadership, medical practice management, international strategy, and business development, Gregg Davis brings his vast international knowledge to his role as Senior Vice President, International for CommonSpirit Health. Prior to CommonSpirit Health, he served as Chief Administrative Officer for Dignity Health International, a division of Dignity Health focused on expanding the presence and influence of Dignity Health within international markets, and the Chief Operating Officer for Dignity Health’s flagship academic and tertiary hospital, St. Joseph’s Hospital and Medical Center, and Chief Strategy Officer for the Dignity Health Arizona market. Mr. Davis attended Murray State University, where he received his undergraduate and graduate degrees.

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